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Warburtons - Crumpet Slippers
After a tough year for all (COVID), Warburtons wanted to put a smile on their customer's faces
and help those most in need in a Christmas campaign like never before.
So, just when you thought there was nothing better than a warm fluffy Warburtons Crumpet
for a cold winter’s morning, BOOM, we created the world’s first Crumpet Slippers,
and with every pair purchased we donated meals to those most in need.
We launched the Crumpet Slippers alongside a social competition called Celebrity Crumpet Slippers - where people simply had to guess which mystery celebrity guest was wearing the Crumpet Slippers. As a result of the campaign 85,000 meals were donated to those in need and thousands of toes were a little toastier on Christmas morning!
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